Words That Sell is a must have for anyone writing copy period.
Richard Bayan's book, Words That Sell is a copywriters paradise. It a nice short paperback, just a mere 131 pages but is jam-packed with words, phrases, and sentences that will mesmerize, romanticize and compel readers to take action!
What You Will Learn About Words That Sell
The book is broken up into 4 parts:
Descriptions and Benefits
In each section, Bayan provides an all-inclusive list of words and phrases to attract, appeal and influence the reader. Each designed to captivate the intended audience.