Amateurs Fail, Professionals Test, heard that before?
I sure heard it a few times this past weekend.
Many people start their home business part time
and treat it like a hobby and when things don't go right
they feel they failed and quit.
Others take their business serious. They approach their
business and view it as a professional venture, therefore,
they test to see which provides the better outcome.
So I got to meet and hear Adam Chandler, a well known and respected
business man, this weekend.
He shared a book I immediately got and highly recommend.
Words that Sell by Richard Bayan.
When you're learning to blog and write to your prospects
and clients, the words you use have impact. The can
have powerful impact and influence on decision making.
For example coming up with a great headline, or subject line
requires a certain knack. You want your subscribers to OPEN UP
Using the right words will trigger curiosity.
Use questions or statements that catch people off guard like
“HEY, are you Ok?…”
But you know what, I know you're Ok.
Because if you're reading this I'm going to do you a favor.
Here's a FREE copywriting course.