Most any website you go to you will see a logo. A logo is a symbol that over time, becomes your mark.
Logos should be simple. Modern logos are more appropriate for business that are newer or offer modern products and services, while businesses that have been established for quite some time will want to use a more traditional logo, perhaps one that is representative of their experience. Rarely do business change their logo or go drastically different. Therefore when selecting a log, make sure that it is reflective and representative of the message you wish to communicate. Remember fads tend to fade.
A Logo is usually designed to be a part of bigger marketing plan. It should be something that can be used on your promotional and marketing materials, not just your website or your pamphlets and letterhead, but shirts, hats, pens, mugs…
Getting a logo is not difficult today. You can hire a graphic designer or you can easily create your own with a multitude of sites available now that offer customizable logos that you can design yourself.